Coconut Week - AUGUST 25-28, 2011

Philippine Coconut Authority (PCA) Administrator Euclides G. Forbes bared the holding of the 25th National Coconut Week and 10th National Coconut Festival with the theme "NIYOG YAMAN NG NASYON NOON MAN HANGGANG NGAYON". The event will highlight the versatility of the coconut through a showcase of various food and non-food products and by products by traders from Luzon, Visayas and Mindanao at the Trade fair and exhibit at the Mega Trade Hall I, Building B, SM Megamall, Mandaluyong City from August 25-28, 2011.

Administrator Forbes added that the PCA will spearhead the celebration which will pay tribute to the coconut as the Tree of Life as mandated by Presidential Proclamation No. 142 signed by the late President Corazon C. Aquino in 1987. This is in partnership with the private sector, government agencies and the PCA-Employees Multi-Purpose Cooperative (PCA-EMPCI).

Forbes said that this year's celebration will provide a venue for information-sharing , trading and market matching activities which will promote business opportunities from the coconut to attest that indeed coconut is the "Tree of Life".

Free lectures on the latest coconut technology and product updates have been scheduled. Other activities include : photo contest, fashion show, coco fun run, cooking contest and demonstrations.

For details please contact LAURA PAYUPAY and CONCHITA CRUZ (Telephone Nos. 928-9488 or 928-4501 to 08 local 504) and MARIBEL SAHAGUN (Telephone No. 928-4501 to 08 local 412).